Jolly Rancher
Misfits
Why have one flavour when you can enjoy two? It’s the simplest concept that still rings true, and exists at the core of Jolly Rancher Misfits. We took this simple truth and applied it beyond flavour, to the joy found when two separate things come together, creating something more joyful than the sum of their parts.
Make it interactive.
On social, we created an interactive three-panel story that encouraged consumers to ‘tap-to-skip’, or in this case, cut to the next frame. Making them the cause of squishy goodness.
wild postings. Wow.